In the previous blog article "W2P = Web to Print or Web to Promote?" We discussed about treating "web to print" and "web to promotion" as independent topics.
It is observed that genuine (organic) traffic comes to your website through popular search engines like Google and Bing. These kinds of visitors are genuine, and there is no direct cost per visit. You can reap these benefits if you have spent resources for optimizing your w2p site and making it search engine friendly. It is the best strategy to generate lot of good quality free traffic.
Using SEO for web to print storefront.
So the question is, “How do we optimize our web to print storefront for promoting it on search engines?”, “How do we make a online printing site search engine friendly?”
All of us have come across expert SEO companies and SEO consultants. However, it does not take much to realize that the process of search engine optimization is not rocket science; it actually is an ‘intelligent clerical task’.
This means that one needs to think hard just for the first time, because subsequent tasks include minor tweaking to retain the top position. You only need to understand the basics and you can easily handle SEO in-house. Of course, you need regularly add a lot of content.
In the previous blog "W2P = Web to Print or Web to Promote?", we discussed that the web to print engine components are technical modules which are common to all those who subscribe for the SAAS based w2p SERVICE.
Given below are three promotional strategies that you can host and run from your own server, while allowing the web to print engine to be operated from your service provider’s server:
Add Product Landing pages/ Static pages to your store
Ideally, do not use CMS but create unique static pages like ‘about us’, ‘customized landing page per product’, ‘dedicated page per service’, ‘FAQs page’, ‘how it works? page’, ‘contact us’ and so on.
When you opt for the Flexi web to print storefront, you can add at least 10 such static pages (without any extra cost). Thereafter, with some additional knowledge/ support in web page designing, you can continue to add more such pages.
Get a customized Blog installed on your site and add 2-3 articles per week
The idea is to get a customized blog design which can merge with your online printing store and not look like a standalone FREE blog.
You can add interesting content like articles, case studies, highlight the importance of corporate printing, logo designing, unique types of print designs, QR Code, and so on.
Have a unique Portfolio Section
This one really helps. Whenever you design or Print a Job add a few of them into your portfolio section. This helps two ways, one – you can highlight your skills and quality for your clients and prospects to examine, and second – search engine crawlers see these additions as regular updates and gives you prominence among its search results.
Whenever you upload any print product, add a relevant caption, mention some attributes like the theme, the target audience, design elements used, etc. and possibly write a few lines of description.
All the strategies listed above remain unique only to your w2p storefront while allowing the web to print engine to function at the service provider’s end. Of course, the starting point is to find a web to print solutions provider that offers the flexibility.
Psst… Flexi web to print already has these functionality in-built.
Visit http://www.flexiweb2print.com/flexible-store-features.html to learn more.