Web to Print For Plastic / ID Cards Printing

Across companies, irrespective of size, you see employees carrying Plastic ID cards. Corporates use them for allowing entry and exit, and hence every person in the company premises has to compulsorily carry their employee ID card with them at all times.

Now, the biggest challenge in this printing business segment is that every card is unique. It carries specific and customized details like Photo, Name, Employee code, Department, etc. Moreover, employees join, move, and migrate regularly. Hence the need for a single ID card could arise any time, and the delivery is expected within the shortest possible turnaround time. Moreover, for corporate clients require personalised lanyard with company name and logo. You can overcome these challenge using web to print.

These ID cards are generally made of plastic (for durability) and printed on both sides. While a large company or corporate might place orders in batches, smaller companies might come to you even for a single ID card. Of course, the wafer-thin margins in the printing industry do not justify accepting such a small and low volume job unless & until you have implemented online printing solutions.

However, at the same time, it is undeniably a huge business opportunity for digital printing companies doing business in short run. While the material changes from paper to plastic, the rest of the things remains the same, especially when your web to print solution is ready to adapt to print product from any business segment.

Moreover, if you have the infrastructure for printing on plastic cards, the opportunities are endless. Why just office ID card? Even student ID card for school is a huge market. What’s better? Here the Student ID card change every year! In addition, demand from events and exhibition business, for cards for their visitors, employees, and volunteers is also regular and in huge numbers.

Look closely and you realize that Luggage Tags, Warranty Cards, Membership Cards, Loyalty point cards, etc., all gets printed with same process. This is why you need the web to print platform for Plastic Cards/ ID Cards. Of course, the Flexi web to print solution is already geared for the same. You can use the same software for adding Plastic Cards / ID Cards as a printing product.

The need for process automation / online printing solutions is felt because in this industry, the numbers are small and manual task of personalisation is more. With online printing solution for Plastic Cards/ ID Cards market, you offer complete control in the hands of your end customer, who can fill up the details, check digital proof, pay online, and send you ready file. Your job becomes easy as you focus on print and web to print solution does the rest.

Other big advantage with Flexi Web To Print solution is that it comes with in-built dedicated corporate/ client module that allows you to give special access to corporates / school, with their ID card template pre-uploaded. As soon as employee or student logs in, it picks up complete data and keeps the card ready. For you, as a printer, it uses VDP / variable data printing, and imposition to keep one sheet ready with multiple cards of employee or student.

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